Royal Elm Park, Reading
Realm Case Study
Realm was commissioned to work on this flagship £500m mixed-use scheme, surrounding the Madejski Stadium. We provided both verified view photomontages (AVRs) and marketing CGIs in support of the planning application and accompanying public consultation. The scheme was granted full planning permission for 600 homes, a convention centre, a hotel and ice rink.
Barton Willmore and Reading FC
Part of the scheme had been worked up to a fully detailed level, whilst other elements were still in outline planning and so we needed to determine the optimum methods of demonstrating the proposals in their various stages of design. The outcome was to create a collection of verified view photomontages, consisting of wirelines and block model images, born from single frame and panoramic architectural photography.
“High profile projects demand consultants of the highest calibre to deliver the key elements - and Realm has excelled. Their inspiring CGIs helped communicate the core vision and secure extensive media interest.”
Peter Newton, Director, Barton Willmore
What is an AVR or Verified View?
An Accurate Visual Representation (AVR) or verified view is a static or moving image that shows the location of a proposed development, the degree to which it will be visible, its outline or detailed form and in the case of the latter the materials to be used in construction. AVRs combine representations of the proposed development and the built-form accurately located within a surveyed photo of the existing viewpoint that has been taken by a specialist architectural photographer using specially calibrated and aligned equipment.
Accuracy is everything in verified views and our work is underpinned by what has been acknowledged as possibly the most robust process and methodology currently available, which allows us to achieve forensic levels of accuracy through our team of skilled specialists.
Wireline photomontage - AVR 00
A wireline image is used to accurately demonstrate the size and location of the proposal in context to the landscape. It is often referred to as a AVR00 image.